by Amy Plotch | Feb 13, 2017
Last night Starbucks showed us how to do statistics right with a powerful commercial that aired during the Grammy Awards. It’s a great lesson for nonprofit communications. Take a look to see how you can use data more effectivley to support your nonprofit...
by Amy Plotch | Dec 29, 2016
As 2016 fades to black I’m taking a few minutes to focus on how to do strategic communications in 2017. Here are my five resolutions for more strategic communications. Unlike my previous resolutions—shed those extra five pounds, clean out the closets—I plan on keeping...
by Amy Plotch | Nov 11, 2016
Like so many people I’ve been reflecting on the election since Tuesday night. From my position as a communicator committed to social good I can’t stop thinking about the missed opportunities for Americans to find common ground. Instead, we let partisan politics drive...
by Amy Plotch | Oct 31, 2016
With the launch of a new website, name and logo, I just rebranded my company. I’ve gone from the purple logo that served me well for the past 15 years to a sleek forward-looking logo and design. The new website uses larger visuals and tighter copy. Even the name is...
by Amy Plotch | Sep 12, 2016
How do you interest newspaper readers in a story about federal regulation of the cosmetics industry? With a story about an 11 year old girl who lost her hair—you use the power of storytelling The New York Times published this story, featuring a photo of...
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