Social marketing explained

by | Nov 8, 2011

Once in a while you find a free resource that is too good not to share. That’s why I’m pleased to direct you to the Social Marketing Resource Guide. This online publication and PowerPoint deck was developed in 2002, but it is just as useful today for folks who want to...

Push Buttons and Other Tips for Elevator Speeches

by | Nov 7, 2011

An ‘elevator speech’ is a quick and concise summary of what your organization does and what makes it special. While we rarely find opportunities to make speeches on elevators, the elevator speech comes in handy in all kinds of situations. Here are some tips to make...