by Amy Plotch | Oct 7, 2020
I just returned from a weeklong visit at the Mayo Clinic seeking medical advice and treatment for my daughter. It was unlike any medical experience I have seen. I won’t go into details here, but I would like to share a few aspects of the experience that we can all...
by Amy Plotch | Feb 10, 2020
Crafting an effective call to action is one of the great challenges of nonprofit messaging. Most organizations go big and bold. Help us cure cancer! Save the planet! Change lives! At first glance, this seems smart. . After all, your organization exists in order to...
by Amy Plotch | Oct 24, 2019
by Amy Plotch | Oct 24, 2019 Coming up with effective messages is a challenge for most nonprofit organizations. How do you explain your complex organization in a way that people can understand? How do you get them to feel the excitement you...
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