How to Write Calls To Action that Work

How to Write Calls To Action that Work

Crafting an effective call to action is one of the great challenges of nonprofit messaging. Most organizations go big and bold. Help us cure cancer! Save the planet! Change lives! At first glance, this seems smart. . After all, your organization exists in order to...
How Not to Talk About Race and Poverty

How Not to Talk About Race and Poverty

I generally use this space to share my own lessons learned on how to do communications for good. But this article by Trabian Shorters is important for all of us to read. The reality is that many of us (including me) have made this mistake while trying to do the right...
In Storytelling, Interesting Beats Important Every Time

In Storytelling, Interesting Beats Important Every Time

I recently took my husband to a taping of Freakonomics Live as a birthday treat—you’d be surprised at how entertaining it is to watch radio.. The program wasn’t a typical Freakonomics episode. Instead, it was Tell Me Something I Don’t Know, a special segment in which...