See you in 2022!

See you in 2022!

Happy New Year! I hope that 2021 brings a revival of spirit, health and balance in our lives. If we learned one lesson in 2020, it is that you never know what will happen next. Seize the moment is more than an aphorism. I will be spending most of 2021 in...
What Consultants and Clients Can Learn From the Mayo Clinic

What Consultants and Clients Can Learn From the Mayo Clinic

I just returned from a weeklong visit at the Mayo Clinic seeking medical advice and treatment for my daughter. It was unlike any medical experience I have seen. I won’t go into details here, but I would like to share a few aspects of the experience that we can all...
How to Write Calls To Action that Work

How to Write Calls To Action that Work

Crafting an effective call to action is one of the great challenges of nonprofit messaging. Most organizations go big and bold. Help us cure cancer! Save the planet! Change lives! At first glance, this seems smart. . After all, your organization exists in order to...
Nine Steps to Effective Nonprofit Messages

Nine Steps to Effective Nonprofit Messages

by Amy Plotch | Oct 24, 2019 Coming up with effective messages is a challenge for most nonprofit organizations.  How do you explain your complex organization in a way that people can understand? How do you get them to feel the excitement you...
How to Write Better Op-Eds

How to Write Better Op-Eds

Hands down, the best communications book I read this summer is Writing to Persuadeby Trish Hall. Many great ideas are lost when op-eds are unclear, wordy or boring. Hall, a former editor of the New York Times Op-Ed page offers her advice on how to write...