Nine Steps to Effective Nonprofit Messages

Nine Steps to Effective Nonprofit Messages

by Amy Plotch | Oct 24, 2019 Coming up with effective messages is a challenge for most nonprofit organizations.  How do you explain your complex organization in a way that people can understand? How do you get them to feel the excitement you...
How to Write Better Op-Eds

How to Write Better Op-Eds

Hands down, the best communications book I read this summer is Writing to Persuadeby Trish Hall. Many great ideas are lost when op-eds are unclear, wordy or boring. Hall, a former editor of the New York Times Op-Ed page offers her advice on how to write...
How Not to Talk About Race and Poverty

How Not to Talk About Race and Poverty

I generally use this space to share my own lessons learned on how to do communications for good. But this article by Trabian Shorters is important for all of us to read. The reality is that many of us (including me) have made this mistake while trying to do the right...
Why Your Organization Needs a Communications Strategy

Why Your Organization Needs a Communications Strategy

Given all the pressures on nonprofit CEOs, it’s no surprise that strategic communications frequently gets shunted to the bottom of the to-do list. Sure, many nonprofits invest heavily in communications; they promote workshops, programs and fundraisers and crowd...
How To Craft Your Message: Lessons From Capitol Hill

How To Craft Your Message: Lessons From Capitol Hill

We can all learn some lessons on how to craft your message from Alexandra Ocasio-Cortez. Known by her initials AOC– just like Notorious BIG (or Notorious RBG) –she’s been writing hard-hitting tweets and making the kind of bold statements that become...