In Storytelling, Interesting Beats Important Every Time

In Storytelling, Interesting Beats Important Every Time

I recently took my husband to a taping of Freakonomics Live as a birthday treat—you’d be surprised at how entertaining it is to watch radio.. The program wasn’t a typical Freakonomics episode. Instead, it was Tell Me Something I Don’t Know, a special segment in which...
Five Lessons Communicators Can Learn From Meghan Markle

Five Lessons Communicators Can Learn From Meghan Markle

You would have to be living under a rock to miss the swooning coverage of Meghan Markle, fiancée to Prince Harry.  From the engagement ring—a diamond from Princess Diana—to the lemon elderflower wedding cake baked by a California native—it all has been covered...
How To Craft A Tagline

How To Craft A Tagline

On a Sunday shopping trip to Fairway, I stopped in front of a stack of water bottles emblazoned with the words, “Overachieving H2O.”   What possessed a water company to write that tagline? Is overachieving water better than “smart” water or healthier than “natural”...
When A Picture Says It All

When A Picture Says It All

It’s been almost a month and I haven’t been able to get that picture of the president throwing paper towels in Puerto Rico out of my head. This week’s election didn’t do it; neither did Amazon’s new headquarters competition, or for that matter, the...
How Starbucks Beat Adele And Beyonce at the Grammys

How Starbucks Beat Adele And Beyonce at the Grammys

Last night Starbucks showed us how to do statistics right with a powerful commercial that aired during the Grammy Awards. It’s a great lesson for nonprofit communications. Take a look to see how you can use data more effectivley to support your nonprofit...