How to Write Calls To Action that Work

How to Write Calls To Action that Work

by | Feb 10, 2020

Crafting an effective call to action is one of the great challenges of nonprofit messaging. Most organizations go big and bold. Help us cure cancer! Save the planet! Change lives! At first glance, this seems smart. . After all, your organization exists in order to...
In Storytelling, Interesting Beats Important Every Time

In Storytelling, Interesting Beats Important Every Time

by | Nov 7, 2018

I recently took my husband to a taping of Freakonomics Live as a birthday treat—you’d be surprised at how entertaining it is to watch radio.. The program wasn’t a typical Freakonomics episode. Instead, it was Tell Me Something I Don’t Know, a special segment in which...