See you in 2022!

See you in 2022!

Happy New Year! I hope that 2021 brings a revival of spirit, health and balance in our lives. If we learned one lesson in 2020, it is that you never know what will happen next. Seize the moment is more than an aphorism. I will be spending most of 2021 in...
How to Write Calls To Action that Work

How to Write Calls To Action that Work

Crafting an effective call to action is one of the great challenges of nonprofit messaging. Most organizations go big and bold. Help us cure cancer! Save the planet! Change lives! At first glance, this seems smart. . After all, your organization exists in order to...
Nine Steps to Effective Nonprofit Messages

Nine Steps to Effective Nonprofit Messages

by Amy Plotch | Oct 24, 2019 Coming up with effective messages is a challenge for most nonprofit organizations.  How do you explain your complex organization in a way that people can understand? How do you get them to feel the excitement you...
How Not to Talk About Race and Poverty

How Not to Talk About Race and Poverty

I generally use this space to share my own lessons learned on how to do communications for good. But this article by Trabian Shorters is important for all of us to read. The reality is that many of us (including me) have made this mistake while trying to do the right...
Why Your Organization Needs a Communications Strategy

Why Your Organization Needs a Communications Strategy

Given all the pressures on nonprofit CEOs, it’s no surprise that strategic communications frequently gets shunted to the bottom of the to-do list. Sure, many nonprofits invest heavily in communications; they promote workshops, programs and fundraisers and crowd...
How To Craft Your Message: Lessons From Capitol Hill

How To Craft Your Message: Lessons From Capitol Hill

We can all learn some lessons on how to craft your message from Alexandra Ocasio-Cortez. Known by her initials AOC– just like Notorious BIG (or Notorious RBG) –she’s been writing hard-hitting tweets and making the kind of bold statements that become...