by Amy Plotch | May 1, 2019
Given all the pressures on nonprofit CEOs, it’s no surprise that strategic communications frequently gets shunted to the bottom of the to-do list. Sure, many nonprofits invest heavily in communications; they promote workshops, programs and fundraisers and crowd...
by Amy Plotch | Feb 25, 2019
We can all learn some lessons on how to craft your message from Alexandra Ocasio-Cortez. Known by her initials AOC– just like Notorious BIG (or Notorious RBG) –she’s been writing hard-hitting tweets and making the kind of bold statements that become...
by Amy Plotch | Dec 21, 2018
Storytelling has become the nonprofit communications buzzword of 2018, but telling interesting stories isn’t enough to make your organization memorable. If you want to win hearts, minds and checkbooks, you need stories that forge lasting connections between your...
by Amy Plotch | Dec 4, 2018
The start of Hanukkah got me thinking. How do you craft a story that can last thousands of years? The story of Hanukkah did more than endure. It gave birth to a holiday that connects Jews around the world. It led to new traditions that keep Judaism alive. In other...
by Amy Plotch | May 11, 2018
You would have to be living under a rock to miss the swooning coverage of Meghan Markle, fiancée to Prince Harry. From the engagement ring—a diamond from Princess Diana—to the lemon elderflower wedding cake baked by a California native—it all has been covered...
by Amy Plotch | Jan 10, 2018
On a Sunday shopping trip to Fairway, I stopped in front of a stack of water bottles emblazoned with the words, “Overachieving H2O.” What possessed a water company to write that tagline? Is overachieving water better than “smart” water or healthier than “natural”...
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