by Amy Plotch | May 7, 2012
Integrated marketing may be a hot new buzzword in the communications world, but it is also a reminder that understanding your audiences, and why they care about your organization is the basis of good marketing communications. Integrated marketing means that you define...
by Amy Plotch | Mar 15, 2012
An ‘elevator speech’ is a quick and concise summary of what your organization does and what makes it special. While we rarely find opportunities to make speeches on elevators, the elevator speech comes in handy in all kinds of situations. Here are some tips to make...
by Amy Plotch | Dec 7, 2011
I’m a linear thinker—systematic and deadline oriented. That’s why I like communications audits. Audits are systematic ways to assess where you are, what’s working and what needs tinkering. You get a realistic sense of your impact.We linear thinkers know that...
by Amy Plotch | Nov 8, 2011
Once in a while you find a free resource that is too good not to share. That’s why I’m pleased to direct you to the Social Marketing Resource Guide. This online publication and PowerPoint deck was developed in 2002, but it is just as useful today for folks who want to...
by Amy Plotch | Nov 7, 2011
An ‘elevator speech’ is a quick and concise summary of what your organization does and what makes it special. While we rarely find opportunities to make speeches on elevators, the elevator speech comes in handy in all kinds of situations. Here are some tips to make...
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