by Amy Plotch | Jun 16, 2014
I’m done with six word memoirs. Whole Foods had shown us that all it takes is one word to tell a story. And they did it by relabeling their bins. No longer do you put your discards in the ‘Trash’ or Recycling’. You now either “Compost” or add to “Landfill”. Why is...
by Amy Plotch | Jan 3, 2014
A recent two-minute segment of the Today Show featured four guests from around the country talking about the role of family in education. One was a nationally known expert from Harvard. The other three had personal stories to share. In today’s media-savvy world, I...
by Amy Plotch | Oct 28, 2013
Applying to college has changed dramatically since I typed my essays, corrected them with whiteout and took them to the post office to mail. Today students fill out an online application that is seamlessly beamed though cyberspace to all of the colleges on their...
by Amy Plotch | Nov 15, 2012
In discussion of media relations strategy, one question inevitably comes up, “Do you know… (fill in the blank with the name of your favorite reporter)?” After 20 plus years in the communications biz, I can definitively say that knowing your story is far more important...
by Amy Plotch | Aug 9, 2012
I’m over the jet lag but still overwhelmed by the tremendous feat of the London Olympics. In addition to the games and festivities, there were plenty of good communications to observe on the other side of the pond. London’s integrated communications program included a...
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