One-Word Communication Strategies.

I’m done with six word memoirs. Whole Foods had shown us that all it takes is one word to tell a story. And they did it by relabeling their bins. No longer do you put your discards in the ‘Trash’ or Recycling’. You now either “Compost” or add to “Landfill”.

Why is this so effective? Whole Foods customers don’t want to contribute to Landfill. It evokes images of mountains of garbage destroying the environment. It makes you think twice before dropping off your empty take-out sushi container.

And if you can’t say it in one word, try two…

Governor Cuomo set the standard for two word stories when he renamed rest areas at “TEXT STOPS” as part of a campaign to stop distracted driving. These signs, which come at frequent intervals along the Thruway, are constant reminders not to drive and text. They are high impact, low cost and much better than a traffic ticket for distracted driving.