In September, I helped facilitate a session a Philanthropy New York organized by Exponent Philanthropy’s Local Engagement Group that focused on Communications Strategies for Small-Staffed Foundations. Since PNY staff received good feedback from attendees about the session, they asked me to pull out a few key ideas for grantmakers who couldn’t attend that day.

Sometimes the very first question a foundation or nonprofit asks me is, “Can you get me into the New York Times?” Or “I want to break 1,000 followers on Twitter. What should I do?” These tactical questions are the last ones to consider not the first.

If your foundation is starting or revamping your communications program, you need to follow a simple but strategic process to develop a realistic plan. Read the rest of the article here.