by Amy Plotch | Oct 28, 2013
Applying to college has changed dramatically since I typed my essays, corrected them with whiteout and took them to the post office to mail. Today students fill out an online application that is seamlessly beamed though cyberspace to all of the colleges on their...
by Amy Plotch | Nov 15, 2012
In discussion of media relations strategy, one question inevitably comes up, “Do you know… (fill in the blank with the name of your favorite reporter)?” After 20 plus years in the communications biz, I can definitively say that knowing your story is far more important...
by Amy Plotch | Aug 9, 2012
I’m over the jet lag but still overwhelmed by the tremendous feat of the London Olympics. In addition to the games and festivities, there were plenty of good communications to observe on the other side of the pond. London’s integrated communications program included a...
by Amy Plotch | May 7, 2012
Integrated marketing may be a hot new buzzword in the communications world, but it is also a reminder that understanding your audiences, and why they care about your organization is the basis of good marketing communications. Integrated marketing means that you define...
by Amy Plotch | Mar 15, 2012
An ‘elevator speech’ is a quick and concise summary of what your organization does and what makes it special. While we rarely find opportunities to make speeches on elevators, the elevator speech comes in handy in all kinds of situations. Here are some tips to make...
by Amy Plotch | Dec 7, 2011
I’m a linear thinker—systematic and deadline oriented. That’s why I like communications audits. Audits are systematic ways to assess where you are, what’s working and what needs tinkering. You get a realistic sense of your impact.We linear thinkers know that...
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