Build a Story Bank to Seize The Power of Storytelling

  How do you interest newspaper readers in a story about federal regulation of the cosmetics industry? With a story about an 11 year old girl who lost her hair—you use the power of storytelling The New York Times published this story, featuring a photo of...

A Better Starting Point For Foundation Communications

In September, I helped facilitate a session a Philanthropy New York organized by Exponent Philanthropy’s Local Engagement Group that focused on Communications Strategies for Small-Staffed Foundations. Since PNY staff received good feedback from attendees about the...

New Resource for Social Impact Communicators

If you are a social impact communications geek like me, you are probably frustrated by the fact that the world lacks a stockpile of resources that are indexed, inspirational and up-to-date. Now a new webpage, Frankology, is aiming to fill that gap. Frankology is part...

Can You Adapt Your Communications as Newspapers Shrink?

Newspaper print and online ad revenue. Source: Pew Research Center The Gannett Company joined the ranks of media companies that are dropping newspapers from their empires. Gannett, publisher of USA Today and dozens of local newspapers, just spun off its print holdings...

Let Me Count The Ways…

Shakespeare was on to something when he wrote that headline. Turn the pages of almost any magazine and you will find a listicle–an article in the form of a list. Five things we’re excited about this month…Ten steps to healthier eating. Why are they so prevalent?...

One-Word Communication Strategies.

I’m done with six word memoirs. Whole Foods had shown us that all it takes is one word to tell a story. And they did it by relabeling their bins. No longer do you put your discards in the ‘Trash’ or Recycling’. You now either “Compost” or add to “Landfill”. Why is...

Media Ready, Set, Go!

A recent two-minute segment of the Today Show featured four guests from around the country talking about the role of family in education. One was a nationally known expert from Harvard. The other three had personal stories to share. In today’s media-savvy world, I...

College Application Website Flunks Communications

Applying to college has changed dramatically since I typed my essays, corrected them with whiteout and took them to the post office to mail. Today students fill out an online application that is seamlessly beamed though cyberspace to all of the colleges on their...

Media Relations: It’s What You Know Not Who You Know

In discussion of media relations strategy, one question inevitably comes up, “Do you know… (fill in the blank with the name of your favorite reporter)?” After 20 plus years in the communications biz, I can definitively say that knowing your story is far more important...

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