Does your brand shape your stories?

Does your brand shape your stories?

Storytelling has become the nonprofit communications buzzword of 2018, but telling interesting stories isn’t enough to make your organization memorable. If you want to win hearts, minds and checkbooks, you need stories that forge lasting connections between your...
Hanukkah, or How to Tell a Great Story.

Hanukkah, or How to Tell a Great Story.

The start of Hanukkah got me thinking. How do you craft a story that can last thousands of years? The story of Hanukkah did more than endure. It gave birth to a holiday that connects Jews around the world. It led to new traditions that keep Judaism alive. In other...
In Storytelling, Interesting Beats Important Every Time

In Storytelling, Interesting Beats Important Every Time

I recently took my husband to a taping of Freakonomics Live as a birthday treat—you’d be surprised at how entertaining it is to watch radio.. The program wasn’t a typical Freakonomics episode. Instead, it was Tell Me Something I Don’t Know, a special segment in which...
Five Lessons Communicators Can Learn From Meghan Markle

Five Lessons Communicators Can Learn From Meghan Markle

You would have to be living under a rock to miss the swooning coverage of Meghan Markle, fiancée to Prince Harry.  From the engagement ring—a diamond from Princess Diana—to the lemon elderflower wedding cake baked by a California native—it all has been covered...
How To Craft A Tagline

How To Craft A Tagline

On a Sunday shopping trip to Fairway, I stopped in front of a stack of water bottles emblazoned with the words, “Overachieving H2O.”   What possessed a water company to write that tagline? Is overachieving water better than “smart” water or healthier than “natural”...